I spent these last 2 years switching up aggressively within my career to get ahead of the game so I could continue to literally live out my dreams. After much success and consciously scarificing friendships and food on the table to do what I love to make a living, within a blink I became irrelevant. Records stop selling, budgets decreased, the recession, relationships within the homes that fed us – fired, etc. what was I going to do? I couldn’t move back to East new York (Brooklyn) or get a 9 to 5, I’d look & feel like a failure. I immediately began looking for inspiration and found it in this book titled “The Tipping Point” By Malclom Gladwell (which I highly recommend). I also found inspiration in the conversation with our mentor at the time, Merlin Bob (Miss u Killer). He predicted everything that would happen in the music industry and to us career wise 3 years before it really happened. Instead of taking his advice on how to weather the storm about to come, I was too cocky and full of myself to heed his warning. But better late than never right?. We quickly embraced his philosophy of maximizing social networks such as facebook and putting more emphasis into building a relationship directly with the consumer. I began with my personal life fist: I strenghthened my relationship with my ex-wife for my daughter, learned how to love again thanks to Affy Blake, began to love myself by becoming a vegetarian (I’m still a work in progress) and consistently re-evaluating myself through my daughter’s eyes. With business/producing: we began to take chances with artists we genuinely believed in (Thanks Justin Bieber/Scooter Braun in doing the same), lowered our fees, challenged ourselves musically by working outside of my comfort zone of Hip Hop/R&B, aligned ourselves with Television/Film executives by doing projects for free, basically and began to re-structure ourselves as content providers. You may not understand half of the shit I just broke down, but the bottom line is we let go of how it “should be done” and embraced being apart of the music communities process of creating the new way of how it’s going to be done. We’re currently filming, starring and producing television shows, (which all have a strong synergy with music) providing the soundtracks for the new stars of our generation and most important expressing ourselves as artists as well. I’m celebrating life at this point in my career and want you to be there with me along the way. I have a new found energy to share and speak from my heart without censorship or being politically correct. This is true freedom!!! I hope you will enjoy the gifts that I intend to share with you…. Maaaafia!!!!
